Abstract
Strategy implementation is known as the most tedious and challenging stage in strategic planning. Strategy implementation can influence the whole texture of a company, including its employees’ performance. Studies have shown that improper strategy implementation can lead to poor employees’ performance. However, there is still a lack of empirical evidence to prove this relationship. Strategy implementation process implemented differ between companies. It influences the employees’ commitment, retention and growth and hence performance. The aim of this research is to analyse the relationship between the strategy implementation process and employees’ performance in construction companies. Respondents were G7 contractors in Klang Valley, Selangor. Pearson correlation analysis was used to analyse the data and it is proven that the strategy implementation process influences the employees’ performance in construction companies. Based on the data correlation, construction companies which provide training for employees to carry out the strategic action plan able to gain positive employees’ performance. This research shows that the strategy implementation process does influence employees’ performances in construction companies especially toward employees’ retention and employees’ growth. Top management in the construction companies can use this research as a tool to conduct strategy implementation in their companies.
Highlights
The strategy is a continuous evolutionary process that involves long-term planning [1]
Strategy implementation is the hardest process in strategic planning because it involves translation of strategy into actual action plan [2]
It is concluded that the strategy implementation process does influence employees’ performances in construction companies especially toward employees’ retention and employees’ growth
Summary
The strategy is a continuous evolutionary process that involves long-term planning [1]. Strategy implementation is the hardest process in strategic planning because it involves translation of strategy into actual action plan [2]. Strategy implementation is tedious and complicated [3]. Successful strategy implementation helps to improve company overall performance and gains its competitive advantages [4]. A good strategy formulated only serves its purpose if it is successfully implemented [5]. About 90% of companies failed to successfully implement strategies [6]. Studies have shown that the failures of Malaysian construction companies are due to ineffective strategy implementation process [7]. Strategy implementation can influence companies’ performance, including the employees’ performance [6]. With good employees' performance, companies will be able to increase company efficiency and productivity [8]
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