Abstract
The article shows the relevance of work on developing a strategy for increasing the competitiveness of Russian Satellite Communications Company (RSCC) and degree of development of the problem. The logical structure of the research was formed, including such components as the object, subject, initial hypothesis, goal, methodological foundations and practical significance of the research. The mission of the studied RSCC is presented. The essence of the process of strategic planning for increasing competitiveness is investigated and the possibilities of determining the goals and structure of the company are revealed. The reasons for the low economic efficiency of using a standing point in a geostationary orbit for Russian companies are revealed and possible solutions to these problems are identified. There is the system of indicators by which the company loses to its competitors. The market segmentation by frequency resource is presented. The technology of selection of the frequency range by the client is shown. The key factors of the company's success in the global market have been identified and compared using these factors with the main competitors.
Highlights
Relevance of the research topic and problem statement
The study is devoted to the development of a strategy to increase competitiveness in the global satellite communications market for a Russian company that owns an orbital constellation in geosynchronous equatorial orbit (GEO)
The conducted research and comparison of Russian and foreign competitors in terms of competition factors showed that the economic efficiency of using a standing point on the GEO for a Russian company is extremely low, compared to the giants
Summary
Relevance of the research topic and problem statement. The study is devoted to the development of a strategy to increase competitiveness in the global satellite communications market for a Russian company that owns an orbital constellation in geosynchronous equatorial orbit (GEO). The main problems of developing and increasing the competitiveness of satellite communications were considered by many people Their list can include almost all top managers of satellite operators who have published a lot of articles on this topic. The increase in the competitiveness of satellite communications is facilitated by the development of terrestrial infrastructure for it, in connection with which this issue is raised among the developers of technical means for satellite communications Such leaders in the production of satellite equipment, including hubs, such as Gilat, Hughes, Comtech, iDirect, Newtec and others, are betting on the B2B sector and mobile networks of the fourth and fifth generation, as they spoke about in their presentations at the latest Satellite Russia & CIS in the spring of 2018 and 2019 and the scientific works of the employees of these companies were published. In accordance with the theory from earlier works (Novikov et al, 2019b; Novikov et al, 2020), staff management strategy was developed, within which it is possible to use network working groups
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
