Abstract
Graduates of the marketing expertise competency at the SMK Pharmasi Semarang Foundation are not in accordance with the competencies required by the Business World and the Industrial World (DUDI) as a medical representative. The purpose of this study was to analyze the strategy for increasing medical representative competency in terms of learning, collaboration with DUDI, and human resource development (teachers). This research uses descriptive qualitative research with data collection techniques of observation, interviews, documentation, and triangulation then the data is reduced. The strategy to increase medical representative competence is carried out through practical learning by conducting simulation learning in the learning process inside and outside of school. Learning conducted in schools focuses on practical simulations to sharpen student competencies in communicating with doctors and understand products to be promoted through industry-based learning. Non-school learning is carried out through a collaboration program between school agencies and DUDI in the form of fieldwork practices by adjusting the implementation time of the apprenticeship with the allocation of concept time for pharmaceutical sales. Achievement of medical representative competencies for marketing students is supported by teacher competency. Teacher competence in the field of medical representative is obtained through the on the job training program.
Highlights
Eliminating the problem of meeting the needs of ready-to-use workers, the government through the Ministry of National Education issued a policy to optimize the strategic role of Vocational High Schools (SMK), namely the reproporization of SMA-SMK from 70:30 to 30: 70
The purpose of this study was to analyze the strategy for increasing medical representative competency in terms of learning, collaboration with DUDI, and human resource development
The results of the interview to find out the environmental analysis of learning needs to improve the competency of product knowledge as a medical representative at SMK include: (1) the addition of subjects that are adjusted to the competency of product knowledge in the form of pharmaceutical local content and the concept of pharmaceutical sales; (2) the implementation of learning about pharmacy to introduce knowledge about medicine to students of marketing expertise competencies; (3) product knowledge competencies have an important role as candidates for medical representatives; (4) product knowledge competencies support other abilities as a medical representative
Summary
Eliminating the problem of meeting the needs of ready-to-use workers, the government through the Ministry of National Education issued a policy to optimize the strategic role of Vocational High Schools (SMK), namely the reproporization of SMA-SMK from 70:30 to 30: 70. The fulfillment of competent workforce through vocational channels is demonstrated through the application of double system education as a pattern of learning in vocational schools. The implementation of Dual System Education (PSG) is expected to be able to deliver students to the mastery of certain work abilities, so that they can become graduates who have skills relevant to their area of expertise. The preliminary study on the marketing expertise competency of the Pharmacist Foundation Vocational School has unique characteristics compared to the Vocational School in general. The marketing expertise competency of the Pharmacist Foundation Vocational School is the only Vocational School in Indonesia that produces graduates with special competence in the form of medical representative competencies. The problem is seen in the competence of pharmaceutical marketing graduates who have not been able to answer the fulfillment of the workforce as a medical representative. The special skills requirements that must be possessed by workers from DUDI cannot be matched by the competencies offered by educational institutions
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