Strategy for Competitiveness of Higher Education Use Factor Internal/ External Strategic and Matrix Space Analysis

Syaiful Anwar Ab

doi:10.13189/ujer.2020.080701

Abstract

Higher education is a level of education after secondary education that includes diploma, undergraduate, master's, specialist, and doctoral education programs organized by higher education. Higher education is held in an open system. If the education process in an educational institution is correct, the educational goals will be achieved. If the education process is not correct, it will be difficult to achieve educational goals. The objective of this research is to study the capacity of Islamic Institute of Bengkulu State in improving competitiveness of higher education (Study of Policies at Islamic Institute of Bengkulu State, Indonesia). The data consist of the policy effective at The State Islamic Institute Bengkulu, Indonesia from 2013 to 2016. Analysis tool used is the SWOT analysis by calculating the strengths, weaknesses, opportunities and threats. The study shows the functioning of market segmentation strategy, targeting strategy, positioning strategy, differentiation, focus and efficiency as element the competitive power at The State Islamic Institute Bengkulu. This confirms the importance of applying a total quality management system for enhanced health of the organization a higher educational institution. The contribution of this research is aimed at university managers to increase competition and the achievement of missions and missions, it is necessary to encourage the improvement of lecturer qualifications with further education, learning activities, research and community service with adequate facilities and budget funds so that the quality of resources can be improved so that it will automatically encourage improvement in the quality of education in higher education.

Highlights

The college is an institution that has a role and strategic position within the education goals, efforts should be made continual improvements to realize the quality of human resource [1], [2], [3] &[4]
Organizational culture is a system of shared meaning held by members that distinguishes the organization with other organizations [8] & [7]
Model diagnosis offered is a self-evaluation by the approach of evaluating policies that have been taken during the period 2013-2016

Summary

Introduction

The college is an institution that has a role and strategic position within the education goals, efforts should be made continual improvements to realize the quality of human resource [1], [2], [3] &[4]. The most important change that needs to be done is the change of organizational culture on leadership style [5], [6] & [7]. Paradigm changes mean a change in the mental attitude of the institution where the college is located [10]. It should be noted, that in any rapid change due to technology, the gap between the common attitude that should occur with real attitude. That in any rapid change due to technology, the gap between the common attitude that should occur with real attitude This occurs due to a change of mental attitude which is closely related to the cultural change that takes receipt longer than the technology itself changes [11].

Objectives

Methods

Discussion

Conclusion