Abstract
The aim this article a critical discursive analysis of the “management plan” genre of a public institution of higher education, from 2012 to 2015, located in southeast Brazil. The aforementioned plan is inserted in the discursive practice of strategic management, specifically the institutional, bureaucratic management, and is used as an instrument for decision-making. The goal of this analysis will be to discuss the first step of the “management plan”, named “organizational policies”. We can see that, while elaborating declarative sentences, there is an evaluation of the statements regarding what is to be considered relevant to the institutions by means of the ideological discourse on neoliberal ideals and market behavior. The adoption of market-oriented managerial tools has been a constant in public administration. The public administration looks for bases of organizational practices in the private sphere. This mimicry is still present in the field, and the search for new managerial practices still crosses the imaginaries of the public managers. However, the increasing incorporation of a market-oriented, neoliberal logic, mainly in the adoption of strategic planning, can still be verified. The conclusion presented in this paper serves to foment the debate on the strategies formulated for the Brazilian public service and the methodological applicability of the critical discourse analysis. This meets the emerging need to systematize and integrate distinct theoretical and methodological approaches in the field of organizational studies when strategy is studied as a social and discursive practice.
Highlights
By considering that identities, social changes, and discursive elaborations are in constant consolidation and change throughout social actions, we present in this article a critical discursive analysis of the “management plan” genre of a federal institution of higher education, from 2012 to 2015, located in southeast Brazil
The aforementioned plan is inserted in the discursive practice of strategic management, the institutional, bureaucratic management, and is used as an instrument for decision-making
Social changes, and discursive elaborations are in constant consolidation and change throughout social actions, we present in this article a critical discursive analysis of the “management plan” genre of a federal institution of higher education, from 2012 to 2015, located in southeast Brazil
Summary
Social changes, and discursive elaborations are in constant consolidation and change throughout social actions, we present in this article a critical discursive analysis of the “management plan” genre of a federal institution of higher education, from 2012 to 2015, located in southeast Brazil. The development of the plan is in accordance with the molds defined by the resolution of the University Board of the institution, which seeks to standardize the implementation of strategic planning, ruled by the relevant legislation of Decree 3.860/01 and of Act 10.861, of 14 April 2004, of the National Assessment System for Higher Education (SINAES – “Sistema Nacional de Avaliação da Educação Superior”) and of the regulatory provisions expressed in the document. The goal of this analysis will be to discuss the first step of the “management plan”, named “organizational policies”. Our objective will be to identify and to verify, through critical discourse analysis, how the discursive strategies presented in the organizational policies of the management plan, built collectively by the members of the IFES, can strengthen, transform, or naturalize the hegemonic discourse
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