Abstract
The main goal of this paper is to analyze the main elements of the information technology (IT) infrastructure of global e-business, the models of this business and the way of implementation of these models. The final result of this analysis is to identify problems in the implementation of global e-commerce and propose possible solutions. In this context, an example of Benetton was analyzed which successfully solved these problems. The general claim that e-commerce increases the competitiveness and profitability of the company is confirmed in the practice of this company. Information systems in the area of e-commerce can support the achievement of this goal only if they are viewed in a comprehensive, global way. Business globalization and strong competition require a new digital enterprise concept, as evidenced by the increasing investment in specialized and client-oriented technologies based on the web and the Internet.
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