Boja odeće kao estetski i komunikacioni faktor i sistemi boja

Abstract

The clothes we wear are not only a physical means of protection from the cold and the sun, but also have a cultural component in the domain of non-verbal visual communication. In any occasion and environment, the color of the clothes attracts attention. Color symbolism is important for fashion designers because the colors of different parts of clothing evoke certain connotations, which depend on the situation in which the clothing is worn. The color of clothes has a psychological effect on people and leaves a strong impression when contacting another person. The first part of the paper describes the importance of color from the aspect of aesthetics and communication ability of clothes, i.e. the promotional effect of color on the recognition of the usefulness of the product by customers. In the second part, the color systems that are important for the clothing industry and the numerical evaluation of color are described