Strategies of Companies in the Recent Business Environment

Abstract

Nowadays business environment is characterized by the spreading of the democratic sentiment, rejection of foreign dominance by force and importance of the economy in the fate of nations. One of the relevant measures to that regard is given by the development of the EUROZONE, where different countries share a common currency, the EURO. The move was considered initially as something foolhardy by economists, as different countries strung together in the zone, displaying pretty different economic performances, whereas the common currency would require, from an economic point of view, a convergent behavior. But politicians thought that they could risk a similar move in Europe, which was during history thorn by confrontations and wars, like World Wars I and II and several others before. Their idea was that the move could finally contribute to the peace between countries in the area. The results obtained until now, gave right to that kind of political foresight, whereas the economic problems created by grouping together countries with different economic performance was considered possibly tackled afterwards at insurgence. Discussions and measures, carried out within the common Brussels institutions were able to create common funds to be used in order to help the countries to solve their insertion and adaptation. The funds are collected from the club members, on the basis of each one's economic strength. A clever aspect of the EUROZONE is given by the fact, that it is constituted by many different countries, which together decide about the problems arising between them. Therefore there is no individual actor to take the decisions, imposing them on the members in difficulty but mostly group stances. Of course, the economically stronger countries have more influence, but this is true only at informal level. The most striking example of this situation is shown by the so-called GREXIT, the possibility that Greece, because of its underperforming state, economic and financial management, would have to leave the EURO. But, as can be witnessed by daily chronicles, it looks that even the Greek, who until now seemed not be able to do it, don’t want that kind of final result: they understood that GREXIT would be a more tragic result than GRESTAY! But in order to stay, they must improve their state and finance management, introducing reforms, imposed by the EUROZONE institutions, even if with “ach und krach”, like it is said in German language. In such an environment companies must strive with their strategies. Several examples are given of successful results to that regard.