Abstract

India is a favorable destination for medical tourism because ofits quality healthcare services and affordable treatment costs. Itis a continuously growing industry across the globe. But wheneverany pandemic situation arises, it adversely affects the industry.Currently, COVID-19 has a severe negative impact onthe medical tourism sector. This paper discusses the effects of apandemic, critical issues, SWOT analysis, and components thatmitigate the adverse effects of pandemic diseases on medicaltourism in India. During this phase, it is crucial to encouragedomestic medical tourism for the sustainability of this sector. India’sheritage of ancient medicine promotion, along with modernmedicine can captivate the medical tourists. The destinationcountry requires meeting the expectations of tourists throughquality services. With India entering this unexpected downturnin this sector, destination country it must emphasize the slowand steady growth of medical tourism against the current andpotential future pandemics.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call