STRATEGICKÁ SPOLOČENSKÁ ZODPOVEDNOSŤ AKO MODEL SÚLADU V PROSPECH UDRŽATEĽNEJ INOVAČNEJ VÝKONNOSTI

Abstract

Purpose of the article The paper aims to identify approaches to understanding CSR, emphasizing the importance of strategic Corporate Social Responsibility (CSR) in the context of sustainable innovation performance. The paper answers two main questions: what is strategic CSR, i.e. what does a system integrating a strategic approach to CSR look like and when is the right moment to change the way of management, align the interests of stakeholders and take steps to change (to introduce or develop a selected concept, system, model, etc.)? Methodology/methods Based on the analysis of publications, studies, managerial methods and tools, the article proposes a possible procedure for an framework linking corporate responsibility with innovations, which can be beneficial for aligning the interests of all stakeholders in an organization. The contribution is based also on the relationship between quality and CSR, also because CSR is the part of quality management concepts based on continuous improvement and increase efficiency and effectiveness of business operations. Scientific aim The intention is to raise awareness and develop the application of the strategic -based CSR concept as the compliance model in order to ensure an effective system in organizations. The task is to identify a performance tool that can be used by SMEs for the benefit of harmonizing requirements, interests and expectations within the framework of developing business activities. Findings CSR as a model for aligning the interests and strategic activities of a company is an ideal concept even for smaller companies. Companies without systematic application of management tools in their processes, such as self assessment, will not be competitive. The article presents a proposal for a concept of developing system and informs about the self assessment as the method of sustainable model of compliance management. A framework has been constructed that allows identifying when an SME should take action and change its approach in managing its activities, i.e. where he is on the path of reconciling interests and requirements. Conclusions (limits, implications etc.) The compiled CSR maturity grid has the potential to strengthen the economic, social and environmental cohesion of SMEs, to strengthen continuous improvement, and last but not least, it contributes in a fundamental way to the sustainability of the system, i.e. it is understood as a method of managing the sustainable development of a competitive business. The contribution has certain limitations and for this reason it is also desirable to develop a self-assessment tool for effective compliance management of companies and also to carry out studies on the possibilities of applying strategic CSR in companies of various industries.