Abstract
This article explores the strategic use of sports event-related activities by airports as a means of business development. Utilizing a documentary research methodology, it draws on gray literature accessible in the online public domain to present various airport case studies. Through content analysis employing an inductive method, two primary keywords emerge: “traveler engagement” and “airport as a lifestyle platform.” These terms underscore the ways in which airports harness sports event-related activities to foster business growth.
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