Abstract
The awareness of the need to preserve the environment and establish sustainable development evolved as the result of the development of the world economy and society. Transport plays a very important role in this process. It is recognized as one of the main factors in sustainable development strategy. Strategic transport management model is presented in this paper. It represents a comprehensive and complete strategic management process, beginning from the strategic analysis, then strategy formulation and its implementation to strategic control. What makes this model specific is the development of its phases using contemporary strategic management methods and MCDM (Multicriteria Decision Making) techniques. In this way, subjectivity is avoided and the decision-making process is impartial. To formulate sustainable transport strategy, the authors use a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and the fuzzy Delphi method as the basis to evaluate impact factors. Fuzzy SWOT analysis is applied to formulate strategic options and the selection of optimal option is realized through DEMATEL (Decision-Making Trial and Evaluation Laboratory)-based ANP (Analytic Network Process). The strategic transport management model is applied to Serbian Oil Industry (NIS) as a company engaged in the production and transport of oil and oil derivatives. The results presented in this paper have shown that this model can be successfully implemented in profit organizations. It also can be used to formulate strategies on the basis of scientific principles and create conditions for successful sustainable strategies implementation.
Highlights
One of the basic concepts of the economics of natural resources and the living environment is sustainability and sustainable development
The presented model of strategic transport management provides factor determination that will manifest their influence in the future, formulating possible strategic options and selecting the optimal one that enables sustainable transport strategy formulation
The model was applied to sustainable transport strategy formulation in NIS, but it is possible to apply it in other companies that aim to establish sustainable transportation
Summary
One of the basic concepts of the economics of natural resources and the living environment is sustainability and sustainable development. In the second phase of the model, DEMATEL and ANP methods are combined with fuzzy SWOT analysis with the aim of eliminating subjectivity during the process of mapping, quantifying their relative influence, and prioritizing strategic transport options. In this stage, crisp DEMATEL and ANP methods are used for strategic options evaluation because of the lower level of uncertainty in the second phase. Fuzzy SWOT analysis is used for factors evaluation and options formation based on the established relations between factors and the ANP method is used for the quantification of clusters’/factors’ relative importance and the selection of an optimal option. The model is applied to a company engaged in the transport of hazardous goods and it is applicable in other companies that aim to establish a sustainable development strategy
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