Abstract
Purpose – This paper aims to explore to what extent senior executives, particularly within the German machinery and equipment small- and medium-sized enterprises (SMEs), gather and apply knowledge pertaining strategic management (SM) tools. Furthermore, the study aims to provide research evidence as to whether or not the companies derive any performance enhancing benefit from the appliance of said with the knowledge. Design/methodology/approach – The research relied on a self-administered questionnaire mailed or posted to the entire population of about 6,000 enterprises. The resulting data were analyzed with the statistical package for social science (SPSS) statistical software package. Findings – Executives within the sector, especially those with a predominantly engineering background, lack both knowledge and understanding of SM in general and strategic tool-kits in particular. Interestingly, educational background, in association with toolkit usage, appears to enhance organizational performance. Resear...
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