Abstract

The article considers the essence of the concept of "personnel strategy of the enterprise". It is identified the types of personal strategies and directions of personnel policy. The main tasks of modern personnel policy of enterprises are outlined. We study different scientists’ works which highlighted the theoretical and practical aspects of personnel policy and personnel strategy. According to theoretical and practical aspects of personnel policy and personnel strategy, highlighted in the works of scientists, it is formulated its own understanding. Thus, the concept of «personnel policy» can be defined as following: «as a system of views and principles in a holistic personnel strategy through the formulation of high-performance, cohesive human resources for effective achievement the goals and objectives of the enterprise». Personnel strategies have been identified on the basis of a study of literary sources. It is established the connection between general and personnel strategies. A parallel is drawn between the strategies of functioning and development. The types of personnel strategies of the enterprise as a part of functioning strategies and development strategies are studied in detail. It is studied the essence of strategies by nature. It is outlined the trends of the external environment that have a direct impact on the personnel policy of enterprises. Implementation of a personnel strategy requires managers with a specific set of qualities. If the strategy of leadership in low costs is focused mainly on attracting workers of mass professions of medium qualification, the strategy of differentiation should focus on staff of narrow specialization and the highest possible qualifications – scientists, researchers, developers. It is proved that in most cases enterprises have not one, but several strategies that determine their activities in different directions. It is confimed that personnel strategy is an integral part of the overall strategy of the organization and serves as one of the tools to achieve its mission and declared goals. It is found that any strategy should be internally integrated, compatible with the environment, balanced in resources, real, moderately risky and organically combine long-term and short-term goals of the enterprise.

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