Strategic status quo and trend of enterprise economic management innovation based on media group

Abstract

The article is devoted to an overview of Midea Group's activities in the home appliance industry. The Midea Group comprises three listed companies and four industrial groups, making it one of China's most prominent white goods manufacturing and exporting centers. Over the years, the company has expanded its portfolio into five business segments: smart home, building technology, industrial technology, robotics and automation, and digital innovation. The company operates in more than 200 countries and regions. The article discusses the importance of effectively managing the enterprise economy in the modern business landscape. Skillful economic management has been vital for optimizing resource allocation, increasing profitability, and ensuring sustainable development. The importance of innovations in economic management is determined, and an analysis of various indicators of economic management for different periods is provided. Midea Group's economic analysis uses the POWERSWOT analysis method, which characterizes several factors contributing to its success. Midea Group's management decisions are found to be practical, and the company uses incentive plans to motivate employees, which has led to a dramatic increase in operating income. The Midea Group's commitment to compliance with regulations and seizing policy opportunities that have helped it maintain steady growth in ROI and R&D while supporting sustainable operations is clarified. The company's use of non-operating investment gains has contributed to diversified growth despite prudently managing its debt. Midea Group focuses on sophisticated incentive plans and a people-centric approach, extending stock incentive plans to employees of various positions. The company prioritizes sustainable development, using the principles of economic management to improve its long-term prospects and sustainability in the global market. Keywords: globalization, enterprise development, strategic practices, Midea Group, global market, competitive advantage, cultural adaptation, global value chain, innovation.