Strategic Role of Artificial Intelligence and The Power of Ehrm for Innovative Human Resource Management

Abstract

In today's rapidly evolving business landscape, the strategic integration of Artificial Intelligence (AI) and Electronic Human Resource Management (EHRM) has emerged as a significant area of research and practice in the field of human resource management (HRM). This systematic study aims to explore and analyze the strategic role of AI and the power of EHRM in fostering innovative approaches to HRM. The study begins by reviewing the existing literature on AI and EHRM, highlighting their potential benefits and challenges in enhancing HRM practices. It delves into the various strategic roles that AI can play, such as recruitment and selection, performance management, employee engagement, learning and development, and talent analytics. Furthermore, it examines the transformative capabilities of EHRM, including automation of administrative tasks, real-time data analytics, personalized employee experiences, and improved decision-making. The study concludes by emphasizing the transformative potential of AI and EHRM in enabling innovative HRM practices. It highlights the importance of strategic alignment, organizational readiness, and continuous learning to fully capitalize on the benefits of these technologies. By embracing AI and leveraging EHRM systems, organizations can optimize HR processes, enhance decision-making, improve employee experiences, and ultimately drive organizational success in the era of digital transformation.