Abstract

This study aims to find out what strategic priorities that green companies need in Indonesia. This type of research is exploratory research. The research method utilized in this research is qualitative clustering through 'idea networking' to obtain the strategic priorities of the company predicated on the green industry in Indonesia. The results of the study show that strategic priorities of green companies in Indonesia have several important points, namely: Excellence, Sustainability, Eco-friendly, CSR, Value Creation, Customer Focus, Efficient. It is expected to provide important information for the green industries to face the challenges. Moreover, the results of this research can be used to conduct further research on the strategic priorities of green companies in Indonesia.

Highlights

  • The industrial sector is a sector that plays a vital role in the economy of a country through the provision of employment and the use of natural resources

  • The sample of this research is 87 companies that were awarded as the best green companies in level 5

  • Based on the results of networking ideas, there are some strategic priorities for green companies in Indonesia

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Summary

Introduction

The industrial sector is a sector that plays a vital role in the economy of a country through the provision of employment and the use of natural resources. The industrial sector utilizes natural resources that are processed to increase added value. The more limited the availability of natural resources and the carrying capacity of the environment, demanding industrial development must pay attention to the protection of environmental quality and a sustainable ecosystem. According to the Ministry of Industry (2014), the green industry is an industry which in its production process applies efficiency and effectiveness efforts in the sustainable use of resources. The support of various technologies is needed: to produce raw materials without endangering the sustainability of natural resources, to process raw materials efficiently (zero waste), to provide alternative energy substitution of fossil energy, to provide alternative auxiliary materials, and to deal with industrial waste (Ramdhani, Aulawi, Ikhwana, & Mauluddin, 2017). Wise steps are needed to maintain the balance of natural resources by carrying out environmental management

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