STRATEGIC PLANNING MANAGEMENT IN THE ANTI-CRISIS SITUATION

Abstract

The leading role in crisis management is the management strategy. It is aimed not only at the problems of overcoming the crisis. The strategy makes it possible to identify and eliminate the real causes of the crisis in a timely manner. First of all, it is necessary to study and evaluate the expediency of the external and internal business environment.This article reveals not only the necessity, but also the importance of anti-crisis management, and also assigns an essential role to anti-crisis strategy in a crisis situation. It is required to draw up a strategic program, outline the specifics of the strategy and, based on this, develop an anti-crisis management plan.The purpose of the article focuses on the research and study of theoretical approaches for further practical application in the formation of a strategic planning and management system at domestic enterprises.The relevance of this article is due to the fact that in order to maintain the existence of competition in the market, all organizations must make changes to their business activities from time to time.The scientific novelty of the research is the presentation of ideas for strategic planning of the enterprise.The object and subject of the study are various aspects, such as: crisis prevention and ensuring the sustainable position of the enterprise. The solution of these aspects is possible with the help of a system of anti-crisis measures. Anti-crisis management of enterprises, problems of a theoretical and methodological nature, issues arising in practice during the period of strengthening the economy.The article identifies and evaluates the obstacles of the strategy in domestic enterprises. The ability to find the right approach to the development of information support, planning and management systems.