STRATEGIC PLANNING IN THE MANAGEMENT OF CULTURAL AND ART ORGANIZATIONS

Abstract

Strategic planning, originally designed for industrial enterprises to enhance business performance, has evolved into a widely adopted concept across various sectors, including cultural and art organizations. This study focuses on the processes of strategic planning in Kazakhstan, aiming to provide practical recommendations for implementing a strategic planning and management system in state cultural and art institutions. The research holds significant scientific and practical importance, especially within the context of modern society and the cultural industry's development. Investigation into strategic planning for cultural and arts organizations contributes to the formulation of effective strategies, fostering growth in the cultural sector. The authors conducted a comprehensive review, including an examination of scientific literature, content analysis, and a review of strategic documents, state programs, and reports from domestic and international organizations. The study evaluates the impact of Kazakhstan's new state strategic planning system developed in 2021 on the creation of strategic documents that facilitate the growth of culture and art in the country and the region. An analysis of existing strategic documents at regional, local, and institutional levels revealed shortcomings in areas such as document structuring and information transparency. Notably, the study identified issues in the newly implemented state strategic planning system, shedding light on its influence on cultural and arts development. The research's novelty lies in addressing the lack of similar studies on strategic management in cultural and arts organizations. The proposed sequence for forming strategic documents, emphasizing effective strategic management and planning in the cultural and arts sector, enhances the practical significance of this research.