Abstract
The purpose of the study was to examine the effect of strategic planning on change management in the telecommunication industry with the specific reference to Telkom Kenya Ltd. The study was anchored on Contingency Planning Theory. The target population was 1450 employees of Telkom Kenya. Stratified proportional sampling was used to get a suitable sample of 145 respondents and the study adopted a descriptive research design. Questionnaires were the main data collection tool and they were pilot tested on 15 staff at Telkom Thika branch before being administered to the target audience. Analysis of data was done using Statistical Package for Social Sciences Version 24. Descriptive statistics, specifically, means, averages and percentages were used to analyse individual variables. Simple tabulations were used to presented descriptive statistics. This study also used inferential statistics to examine the relationship between the study variables. Data was analysed using quantitative methods through regression analysis and presentation of data was in form of tables and figures. The study established that strategic planning had significant effect on change management. Specifically, the findings indicate that strategic planning and change management are positively and significantly related (R2= 0.57, p≤0.000). This study concluded that strategic planning plays an important role in change management such that change in the strategic planning results in positive variation in change management. The study recommended that, Telkom Kenya should treat strategic planning in the organization as one of the critical survival factors when implementing changes.
Highlights
Change management remains a key determinant of whether or not a company will survive and prosper in an ever-evolving economic ecosystem
One hypothesis (H01) which stated that there is no significant relationship between strategic planning and change management in Telkom Kenya Ltd was used to investigate this relationship
The results reveal that strategic planning has a positive and significant relationship with change management
Summary
Background Change management remains a key determinant of whether or not a company will survive and prosper in an ever-evolving economic ecosystem. The main goal of change management is to successfully implement new processes, products and business strategies while minimizing negative outcomes (Hameri & Hintsa, 2014). The goals of change management have a typical economic angle that includes cost reduction, improved organizational performance, and increased profits (Nel & Beudeker, 2015). Management of change process is the systematic approach and application of knowledge, resources and tools in order to deal with change management. This involves defining and adopting organizational strategies, technologies as well as procedure to handle changes in the external conditions and the operating business environment
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