STRATEGIC PARTNERSHIP MODEL ON CREATIVE ECONOMY DEVELOPMENT IN INDONESIA BASED ON LOCAL ARTS AND CULTURE IN BANDUNG REGENCY

Abstract

In 2016, the Indonesian economy grew by 5.02%. It was the third-largest growth after China and India among the G20 countries. The creative economy itself contributed 852 trillion rupiahs or 7.38% to that GDP. It is a remarkable achievement of the economy of Indonesia. Achieving higher performance requires collaborations among all parties in quadruple helix, contributing to the establishment of partnership patterns. They should work based on their task, principle, function, and capacity in synergy. Hence, it is necessary to set effective guidelines (manual) or ecosystem development of the creative economy at a regional level. Besides, it is a prerequisite to establishing partnership programs between government and creative communities through the program of 3Cs (Connect - Collaborate - Commerce). The problem examined in this study relates to the development of the creative economy based on local arts and culture in Bandung Regency. The main objective of this study is to construct the strategic partnership model which can impact the creative economy sector in Bandung Regency, based on local arts and culture. This research uses a focus group discussion (FGD) technique involving all essential parties and interviews with stakeholders in regional work units who have the authority to make decisions related to the development of the creative economy. FGD and interview generate accountable information related to mapping potential of the creative economy, SWOT analysis and available partnership programs for the development of the creative economy based on local arts and culture, and description of partnership system between related parties in the quadruple helix. Therefore, it is necessary to establish guidelines or document which can be used in the policymaking. Besides, FGD and interview result in the concept of a government partnership program with creative communities through the program of 3Cs (Connect - Collaborate - Commerce). This research is expected to encourage many regions to connect, collaborate, and commerce so they can create new programs that will be conducted together with their supporting partners. The results of this study show that the role of government in the quadruple helix is 60% in 2016, decreasing to 10% in 2019. The decreasing government role is also accompanied by the increasing role of creative entrepreneurs each year (55 percent in 2019). It shows that the development of the creative economy is becoming more independent every year.