Abstract
This research focuses on developing a comprehensive marketing strategy for a new dry fruit brand in Bangladesh. Dry fruits are gaining popularity globally due to their nutritional benefits and ease of storage, but the culture around their consumption remains limited in Bangladesh. This paper investigates consumer perceptions and preferences regarding dried fruits, identifying key market opportunities and challenges. Through a blend of primary data collected from consumers and secondary data from various publications, the research analyzes market trends and proposes strategic approaches to building brand awareness, fostering consumer loyalty, and increasing market share. The study also explores how new business can address consumer confusion related to sugar-infused dried fruits and position itself as a leader in the health-conscious snack segment.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
