Strategic Managerial Communication in the Digital Era

Abstract

Managerial communication is considered integral to business related disciplines such as strategic management, leadership, strategic marketing, and business ethics. However, within the context of global strategic management, managerial communication follows under the broad umbrella of “business communication,” Communication with internal and external stakeholders demands careful-ethical considerations, regardless of the industry. Having an inclusive-ethical strategic managerial communication policy in place, allows for strategic information dissemination as well as the protection of transmission of confidential data. This chapter discusses the topic of communication with emphasis on ethical managerial communication within the global context. The result of the study confirm that effective-ethical communication strategies and appropriate communications policy implementation is conducive to the firm's success. Within the framework of management, ethical managerial communication refers to communication within the context of business management and not media communication.