Strategic Management Practices on Poverty Alleviation Among Farmers in Kakamega County, Kenya

Abstract

Improving the standard of living in underdeveloped regions is a pressing issue in the modern era of globalization. More than 80% of Kenyans get their living from farming or other non- urban sources in rural areas. More than half of Kenya's population is impoverished, meaning they cannot afford to meet their most basic demands. There have been various strategic management practices that have been employed to alleviate poverty in Mumias East Sub County, Kakamega County. As a result, this study examined the effects of strategic management methods on the reduction of poverty among small-scale farmers in Mumias East Sub County, Kenya. The study's findings on how to reduce poverty was useful to policymakers at both the county and federal levels. The study was based on, resource mobilization theory, knowledge-based theory, technology acceptance model 3, and random utility theory. This study, which aimed to adopt a descriptive study design, recruited 105 participants from among the 221 upper and middle managers in Mumias East Sub County, Kakamega County Government. In order to combine primary and secondary sources, surveys were deployed. The validity and reliability of the research tools are established by pilot testing. The questionnaire's construct and content validity were ensured through careful design and testing to ensure that it accurately captures the intended data. Using a Cronbach alpha cutoff of 0.7 was ensured reliability. Tables and graphs were used to display the data. In order to comprehend the structures and dynamics of the data, descriptive and inferential statistics were calculated using the Statistical Package for the Social Sciences. Labeling different groups and themes were used in a thematic analysis of qualitative data. The inferential statistics included Pearson's correlation, ANOVA, and multiple regression analysis. The goal of the research was to identify the connections between poverty relief efforts and resource mobilization, technological innovation, and strategic education. The activity was conducted in an ethical manner. The modern technology variable was found to have a positive significant influence on poverty alleviation effort amongst small-scale farmers in Mumias East Sub County, Kakamega County. The study concludes that mobilizing resources for poverty alleviation can lead to increased access to basic necessities such as food, clean water, and healthcare. This can improve the overall well-being and quality of life for individuals living in poverty. The study recommends that the County should invest in education and skills development, individuals can gain the necessary knowledge and tools to secure better job opportunities and increase their earning potential.