Abstract
The article considers strategic management as an important area of management activity that enables the library to function in a volatile environment and achieve its goals. The proposed model demonstrates strategic library management as a guided continuous cyclical business process that is implemented in the context of the library's strategic idea, relies on human potential as the basis, focuses library activities on the needs of users, flexibly responds to environmental challenges, and makes timely changes that allow the library to achieve its goals and be successful. Attention is focused on the expediency of using marketing tools to analyse and evaluate the effectiveness of library information resources management, as well as to analyse the main indicators of library activity and develop a certain strategy for their development. In particular, the proposed BCG matrix is a useful tool for strategic management in library activities, as it helps to identify competitive advantages and develop a development strategy for the institution. The conclusions suggest steps to improve the key performance indicators of libraries by developing or improving the existing development strategy. Strategic management will help to improve the activities of library institutions, enhance their image, allowing them to respond effectively to changing conditions and achieve their strategic goals.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call