СТРАТЕГІЧНЕ УПРАВЛІННЯ ІНВЕСТИЦІЙНОЮ ДІЯЛЬНІСТЮ НА ПІДПРИЄМСТВАХ З ПЕРЕРОБКИ ТВЕРДИХ ПОБУТОВИХ ВІДХОДІВ

Abstract

The article demonstrates that Ukraine faces significant challenges in the management of solid household waste. These issues include the absence of a clear waste disposal strategy and insufficient attention to environmental safety. Most landfills in Ukraine fail to meet safety standards and environmental norms, posing a threat to the surrounding environment. Effective resolution of these problems involves the implementation of advanced solid household waste processing technologies and the improvement of waste management systems to ensure sustainable resource utilization and reduce negative environmental impact. The prospects for the development of enterprises involved in solid household waste processing are discussed, including societal awareness of environmental pollution issues and the need for protection, legislative initiatives aimed at reducing waste volumes, and technological progress enabling the creation of new products from recycled waste while minimizing environmental impact. It is argued that the development of this sector can stimulate investments and contribute to the creation of new jobs in the environmental economy. It is argued that effective strategic management of investment activities in enterprises dealing with solid household waste processing is a crucial factor in their successful development and achieving competitive advantage in the market. It is demonstrated that based on the analysis of the enterprise’s needs and opportunities, an investment strategy should be developed to align with strategic goals and enhance its competitiveness. This strategy involves optimal resource utilization to ensure sustainable development and maximize financial results. The main stages of developing and implementing the investment management strategy in enterprises dealing with solid household waste processing include market and needs analysis, selection of investment directions, evaluation of investment projects, development of an investment plan, implementation of investment projects, monitoring and control, evaluation of results, and strategy adjustment. It is proposed that for maximum effectiveness, these stages of the strategy should be implemented comprehensively.