Strategic management of entrepreneurial activity as the basis for the development of the tourist and recreational potential of the region: domestic and international practices

Abstract

Given the current challenges of climate change, environmental pollution, and biodiversity loss, strategic management of entrepreneurial activities in tourism and recreation becomes particularly relevant. The research aims to analyze the eco-economic aspects of the development of national natural parks' territories, determine their role in preserving flora and fauna, and formulate strategies for sustainable development. The development of these territories must consider the needs of the local population and the preservation of the natural environment, considering ecotourism as a means of supporting the local economy without harming nature. It has been established that national natural parks play an essential role in conserving biodiversity and natural ecosystems. The importance of developing and implementing comprehensive strategies that ensure the preservation of these unique ecosystems is a response to global environmental challenges. The development of national park territories should be carried out according to the principles of sustainable development, ensuring the conservation of natural and cultural resources and supporting local communities. It has been determined that strategic planning, which considers economic, social, and environmental aspects, is key to creating a unique tourist product. It has been proven that international cooperation and sustainable resource use are essential factors in developing tourism and recreation potential. The article establishes the necessity to overcome challenges associated with harmonizing the legislative base, improving infrastructure, and developing effective mechanisms for cooperation between the public and private sectors. It has been determined that the development and implementation of comprehensive programs supporting local initiatives and projects aimed at tourism development can ensure sustainable growth of the regional economy and improve the quality of life of the local population. It has been proven that the involvement of international experience and practices, the adaptation of the best global practices to the conditions of Ukraine, and the development of innovative projects in the field of tourism and recreation are relevant for further development of the tourism and recreational potential of the region. Keywords: domestic tourism, international tourism, tourist demand, entrepreneurial activity, region, strategic management, tourism and recreation potential, economic conditions, crisis phenomena