Abstract
PurposeThis study aimed to explain the high failure rate of e‐commerce ventures.Design/methodology/approachBoth quantitative and qualitative methods were used to examine more than 100 e‐commerce ventures.FindingsThe key failure factors for e‐commerce ventures were found to include a lack of: a sound business idea, good market knowledge, long‐term planning, external relationships, and balanced business development. Research limitations/implications – Further research is recommended to examine if the key success/failure factors for e‐commerce differ across industries and geographic markets.Practical implicationsThe findings strongly suggest that e‐business development is a slow and steady process, with planning and relationship building being critical to success.Original/value of paperBy systematic examining cause‐and‐effect relationships in e‐commerce ventures, this study has demonstrated the paramount importance of strategic management.
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