STRATEGIC MANAGEMENT IN ECOSYSTEMS: ANALYSIS OF THE RUSSIAN EXPERIENCE

Abstract

Ecosystems as new organizational forms of business, whose activity generates changes in the theory and practice of management, have become a significant phenomenon of the modern economy. The article discusses the features of the strategy development of ecosystems based on digital platforms, the typology of strategies and the directions of classical approaches transformation to the strategic development of ecosystem players. The research methodology includes the analysis of scientific approaches within the framework of the emerging ecosystem theory as well as the systematization of the national digital ecosystems’ practice based on the analysis of real situations from various spheres of Russian business. As a result of the analytical study, the multi-vector strategies of Russian ecosystems are described; the dominant directions of development in transaction ecosystems and decision ecosystems are identified and systematized on the basis of the Ansoff matrix. The directions of transformation of traditional methods and tools of strategic management in a broad context are revealed from the standpoint of market and intra-ecosystem interactions. The obtained results contribute to the urgent scientific discussions concerning the prospects and limitations of the digital ecosystems development, changes in the nature and models of competition, as well as the problems of traditional management methods transformation in the digital economy.