Abstract
Abstract : Strategic military leaders today must be thoroughly competent in their professional communication skills. More importantly, how strategic leaders interface with the media can have significant impact on military operations, programs, and policies. In this blossoming information age, understanding the media and how to effectively tell the military story is a strategic leader imperative. Moreover, the changing face of warfare to include peacekeeping, peace enforcement, and terrorism drive the need for strategic leaders to keep the American public informed. This research examines the media environment, challenges, and prospects for improving strategic leader relations with the press. Drawing on current literature to include journal articles, reports, surveys, and related books, this research examines historical implications, trends, media dynamics, and diverse strategic leader views on the subject. My overarching goal is to offer present and future strategic leaders sound arguments of why the culture of grappling with the media must change. More importantly, as the Army, and our military in general, undergoes transformation, the opportunity for re-engaging the media has never been better. One thing if for certain: the media will always have a powerful impact on the military and public opinion.
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