Abstract
This research focuses on the changes in Nintendo’s market position and strategic responses, the reactance of supply chain disruptions and shifts in consumer behavior, response and impact on its financial performance. With 200 samples of data and using regression analysis in the study, the authors also revealed that Nintendo's market position has a positive relationship with its financial position (Coefficient = 0.67, P<0.00). Strategic responses are also positive (β = 0. 61, p < 0. 00) when it comes to consumer behavior change adaptation (β = 0. 41, p < 0. 002). The disruption of the supply chain of Nintendo extends its financial impact and reestablishes its results (β = 0. 47, p < 0. 00. It suggests then that competitive advantage requires firms to stay innovative and be agile in their strategic processes. The recommendations that were proposed for Nintendo are improving the company’s market position, developing supply chain management, using consumer data, intensifying the global segment, promoting economic benefits, and realizing sustainable development strategies. As such, these measures are crucial for maintaining Nintendo as one of the market's key players and achieving the greatest possible economic results.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
