Abstract
This study examined performance differences between strategic groups affirms in the foodservice industry, as well as the moderating effect of environmental scanning on individual firm performance within those strategic groups. Factor analysis and cluster analysis were used to identify six strategic groups in the foodservice industry. Significant performance differences were discovered between the strategic groups. Environmental scanning was also found to moderate performance levels within strategic groups with high scanning firms performing at higher levels than low scanning firms.
Full Text
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call