Abstract

The study aimed to analyze the impact of entrepreneurial orientation in achieving organizational excellence through strategic flexibility. This research is a quantitative study. The population of this study consists of all managers in the upper and middle management at the Jordanian Commercial Banks. The study conducted a comprehensive survey, by using its population as a sample, which totals 1023 managers. The data collection tool is a questionnaire that consists of 29 items was developed. The results show that the level of availability of entrepreneurial orientation, organizational excellence, and strategic flexibility has reached a high degree at Jordanian Commercial Banks. Other findings show that entrepreneurial orientation in its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, and risk-taking entrepreneurial orientation) has a statistically significant impact on achieving organizational excellence through strategic flexibility in Jordanian commercial banks. From the findings, the authors conclude that strategic flexibility plays a partial mediating role between entrepreneurial orientation (with all its dimensions) and organizational excellence. At the same time, strategic flexibility fails to play a mediator role between entrepreneurial orientation dimensions and organizational excellence.Keywords: Entrepreneurial Orientation, Organizational Excellence, Strategic Flexibility, Commercial Banks, Jordan.JEL Classifications: L1, L2, M1DOI: https://doi.org/10.32479/irmm.12520

Highlights

  • In recent years, organizations have been interested in achieving organizational excellence (OE)

  • As for the average level of availability of EO of risk-taking, it indicates that Jordanian commercial banks have a fear of adopting unsecured entrepreneurial businesses that are characterized by a high degree of risk

  • Related to the Level of Availability of Strategic Flexibility in Jordanian Commercial Banks Strategic flexibility attained a high level of availability on the five-point Likert scale according to the Jordanian commercial approach, the more it enhances the organizational excellence in the Jordanian commercial banks

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Summary

Introduction

Organizations have been interested in achieving organizational excellence (OE). OE and outperforming competitors by developing their leadership This task imposed the greatest responsibility in planning work policies and making decisions on which the organization’s success requires adopting scientific methodologies and encouraging entrepreneurship to renew leadership and achieve innovative visions. Jordanian commercial banks face challenges due to continuous change in customers’ needs, diversity of services provided, globalization, information and communication technology (ICT) revolution and the rapid development in the banking industry at local, regional, and global levels. Banks strive to develop services to meet customers’ needs to gain competitive advantage and reach an acceptable degree of OE. Adopting EO has become vital to face challenges imposed by environmental change at all levels. The practices of EO enforce organizational capabilities to invest resources to gain competitive advantage and to sustain it. The EO dimensions help in investing in new opportunities, facing potential threats, and providing support to creative ideas

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