Abstract
A new competitive landscape requires businesses to adapt quickly to changeable conditions. In other words businesses need strategic flexibility. Strategic flexibility refers to an ability of firms to respond and adapt to environmental changes. Strategic flexibility enables firms many advantages. For example, it may improve to innovation performance and develop the competitive advantage of a firm in a dynamic environment. Innovation can be either explorative or exploitative innovations. In this study, we examined the relationship among strategic flexibility, environmental dynamism, and innovation performance, using a sample of 69 firms from Kayseri (Turkey). We found empirical support for the positive relationships among strategic flexibility, innovation performance, and environmental dynamism.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
