Strategic Expansion and Dynamic Capacity Enhancement in Lion Tourism: Analyzing Advanced Deployment for Sustainable Growth

Abstract

Sustained growth and competitive advantage have always been the goals that enterprises strive to find and practice. This study uses the "positioning", "process" and "path" aspects of the dynamic capability perspective, and divides the stages according to "time sequence", to explore how enterprises adjust their organizational structure and practices in order to enhance their competitive advantages in a rapidly changing environment. Adapt to changing environments. This study uses a single case study to summarize the 35-year development process of Lion Tourism; summarizes the "events" that occurred in the "time sequence" into the perspective of dynamic capabilities, and explains how Lion Tourism responds to opportunities, advances deployment, and quickly adjusts Organizational structure and development strategy to ensure continuous growth and competitive advantage. Dynamic capabilities are more suitable for application in industries with rapidly changing environments. However, through the events experienced by the case companies, the theoretical model of the empirical dynamic capabilities’ viewpoint can be used as a basis for academic research models. Moreover, the case can be used as a reference for other travel industry peers. It can also determine the direction of industrial practice and provide a reference for managers' strategic operations. The paper concludes with theoretical and practical implications, dynamic capability testing, and future research recommendations.