Abstract
The article considers the role and importance of balanced development of recreational tourism as a factor of effective and innovative development of rural territorial communities and agrarian economy in general. This study emphasizes the importance of rural recreational tourism for the balanced development of rural areas and emphasizes the importance of a strategic approach in planning their development. The main problems of rural recreational tourism development are identified — the lack of developed projects that will focus on the development of individual villages; lack of willingness to cooperate between local and regional authorities, local resources are used inefficiently and the local community is not properly involved.
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