Strategic Analysis Relocating Street Vendor through 3D Negotiation Case Study: Street Vendor Surakarta, Indonesia

Abstract

The process of relocating street vendors causes a lot of harm both physical and non-physical. The clashes are usually triggered by misperception between the government and street vendor. Most street vendors thought that the government ignored their aspiration, while the government thought that the presence of street vendors disturb the traffic flow. Different situation happened in Surakarta, where street vendor in Surakarta voluntarily moved through the specific area prepared by municipal government. Therefore, this paper tries to describe the negotiation strategies that implemented by the former Major of Solo, JokoWidodo (Jokowi) in relocating street vendors. The purpose of this paper to identify determinant factor in relocating street vendors in Surakarta and identify strategic indicators that can be used in addressing the problem of street vendors that may occur in the relocation. To obtain the purpose, this paper used 3D negotiation concept to describe and analyze the negotiation strategies that already implemented in relocating street vendors in Surakarta.