Abstract
Introduction. The relevance of the article is due to the current tendencies of rapid development of business processes and the search for universal and effective strategic mechanisms for more effective functioning of social-cultural sphere. Purpose and methods. The purpose of the article is to carry out a thorough theoretical analysis, systematization and generalization of scientific provisions on strategic management problems in order to find universal strategic solutions for enterprises in the context of tourism. Scientific analysis is carried out by methods of analysis and synthesis, situational, analytical, comparative and statistical. Results. The multifaceted views of scientists on the concept of “strategic alternatives” are considered. The statistical analysis of the dynamics of the development of the tourist services market in Ukraine is carried out. The role of strategic indicators in the activity of enterprises of the social-cultural sphere through the lens of tourism enterprise is investigated. The interdependence of strategic alternatives and strategic goals of enterprises is proved. Conclusions and discussion. Strategic indicators are one of the most important indicators of the activity of enterprises, the results of which most effectively demonstrate the effectiveness of implementing the current strategy or strategic alternatives. The criteria for selecting strategic indicators, which are universal and can be used by enterprises of different types in the social-cultural sphere, have been systematized. The scientific novelty lies in the argumentation of the interdependence of strategic alternatives and strategic goals on the example of the tourism industry enterprise and the modification of the multi criteria approach to the choice of strategic indicators of organizational and economic development of enterprises. The practical importance of the study in bringing in the level of specific methods and recommendations of a flexible, adaptive mechanism for the formation of strategic alternatives and their optimization.
Highlights
The relevance of the article is due to the current tendencies of rapid development of business processes and the search for universal and effective strategic mechanisms for more effective functioning of social-cultural sphere
The need for a well-considered and promising approach to the entrepreneurial activity development becomes especially important, since in the domestic economy there is a changing competitive environment, which significantly and constantly increases the requirements for the economic activity of economic units. It is the definition of strategic alternatives of organizational and economic development of tourism enterprises that is one of the most important tasks that must be solved before the implementation of a certain strategy in the enterprise
Dynamics of analysis of statistics of the tourist services market of Ukraine shows that there is a decline in inbound tourism and an increase in outbound tourism, which threatens the decline of this industry in the future for our country
Summary
The relevance of the article is due to the current tendencies of rapid development of business processes and the search for universal and effective strategic mechanisms for more effective functioning of social-cultural sphere. The need for a well-considered and promising approach to the entrepreneurial activity development becomes especially important, since in the domestic economy there is a changing competitive environment, which significantly and constantly increases the requirements for the economic activity of economic units. It is the definition of strategic alternatives of organizational and economic development of tourism enterprises that is one of the most important tasks that must be solved before the implementation of a certain strategy in the enterprise
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