Strategic Alliances between Nucleus-Plasma in Small Medium Enterprises in Indonesia

Abstract

This paper would try to observe the advantage of Strategic Alliance Program between Nucleus and Plasma at some business sectors, especially for small medium enterprises in Indonesia. The ongoing program has been conducted by some big companies and small medium enterprises until present but its effectiveness has not been favorable for all parties since the weaknesses in the concept and implementation are easily observed. We need to optimally reconduct the program by strengthening institutional collaboration between all parties. By doing this, it is hoped that It can make it more perfect and finally We made it as a model for developing the Small Medium Enterprises in the future. Strategic collaboration between all parties and their compliance to the role and responsibilities are believed to be significant factors in enhancing the effectiveness of the program.