Abstract
Strategy scholars have proposed that capacity for managing alliance can be a source of superior performance. This study focuses on the role of this capacity, and investigates how alliance management capability of entrepreneurial firms affects the relationship between a firm’s allying and its performance. Because the capability is inherently unobservable, we take alliance experience and average duration of each alliance as proxy variables for measuring alliance management capability. An analysis of multiple allies of entrepreneurial ventures in Korean photovoltaic industry indicate that capacity for managing varying allies, and alliance type positively moderate the relation between alliance and its innovation outcomes.
Highlights
W ith the frequent use of strategic alliances in various industries, it has evolved into important strategic tools
Our goal is to explore the impact of alliance-related factors on the alliance management capability of high-tech venture companies
This study focused on the role of organizational capacity for managing alliances in exploiting potential benefits from alliance networks
Summary
W ith the frequent use of strategic alliances in various industries, it has evolved into important strategic tools. Despite the phenomenal use of strategic alliances, extant research has found that more than half of strategic alliances do not live up to expectations, and the results of alliance failure can be drastic (Koza & Lewin, 2000; Park & Ungson, 2001). Previous studies have shown that the outcomes of each alliance differ significantly across firms (Harbison & Pekar, 1998). Strategic alliance is voluntary arrangement among independent organizations aimed at developing and commercializing new products, technologies, or services (Gulati, 1998). Across a broad range of industry, alliance has become an indispensable element of firm-level strategy (Wassmer, 2010)
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