Abstract
Goal: This Survey-based empirical research is aimed to theorize and assess a structural model that incorporates strategic alliance between Information Intensive Services (IIS) and Supply Chain Integration (SCI) and its impact on Firm Performance (FP), with special reference to Indian business houses.
 Design / Methodology / Approach: This paper proposes a hypothesis model within the decision-making framework that offers strategic alliance tool for managers in the area of supply chain to operationalize business decisions. Samples of more than 210 primary data sets are collected from population of different industries in India by a proper sampling method and by framing questionnaires. The relationship, as proposed in the hypothesis model, is assessed empirically by using statistical techniques called Structural Equation Modeling. 
 Results: Practitioners may expect improved supply chain performance through strategic alliance between information intensive services and supply chain integration, as it is demanded industries in this Industry 4.0 era.
 Limitations: The hypothesis framed by western standards seems to be obvious; however, considering the Indian business scenario, where the supply chain and technology of information systems are almost a new concept in most firms, this seems to be a valid area of research.
 Practical Implications: Research conceptualizes and develops different dimensions of information-intensive services that offer empirical support for the adoption of proper information system to improve performance within an integrated supply chain.
 Originality / Value: This survey-based empirical research will ‘coordinate and highlight the issue of integration’ of Enterprise Information Systems within the organizational supply chain.
Highlights
The market scenario in today’s Fourth Industrial Revolution, commonly known as the ‘Industry 4.0’ era, is becoming increasingly competitive due to the innovation of sophisticated technology and changing customer behaviour
The purpose of this study is to propose a framework that identifies relationships between information intensive services, supply-chain integration, and firm performance and to test such relationships, empirically, in terms of business managers’ viewpoint
As Information Intensive Services are being globalized, firms take advantage of the opportunities made available by the progress of IT and they correspondingly respond to the challenge of increasing global competition
Summary
The market scenario in today’s Fourth Industrial Revolution, commonly known as the ‘Industry 4.0’ era, is becoming increasingly competitive due to the innovation of sophisticated technology and changing customer behaviour. Internationalization, and growing competitiveness have led to the emergence of the so-called Fourth Industrial Revolution and to the parallel development of both the concept of Industry 4.0 and its domain in the area of supply chain From this result, the purpose of this study is to propose a framework that identifies relationships between information intensive services, supply-chain integration, and firm performance and to test such relationships, empirically, in terms of business managers’ viewpoint. In the era of “Innovation and Technology Management in Industry 4.0”, the transition to Industry 4.0 is challenging and sustainable, especially in the area of operations management (Szozda, 2017) In this sequel, considering all the issues above, the proposed research seeks to answer the following issue: ‘gaining competitive edge through effective use of integration in supply chain and information system practices in a highly competitive environment has become increasingly complex (if not impossible) and crucial in order to optimize the firm’s operational performance’. It aims to reconcile all these conflicting results and try to explore the understanding of complex relationships within the domain of Indian business environment
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