Abstract
This paper focuses on the problems and challenges one faces when aligning management of information quality with different strategies and theories of operations. Such an alignment may change the focus, scope, and priorities in assessing how information quality and related risks impact results and subsequently change managing information quality. Strategic decisions are usually of irreparable even irreversible consequences, what requires articulation of additional distinctions in this domain. They will be assessed by the pragmatic material consequences of the difference in results with regard to the purpose of operations, a subject of natural semantics.
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