Abstract
The tourism sector contributes a lot to the economic development in Indonesia, it can be seen from the number of new job opening, increasing the income of the state and increasing the economy of the people around the tourist destination. However, in its development, tourism has also experienced many problems, such as the increasingly tight competition among Southeast Asian countries in controlling the world tourism market target to make its region as the world's main tourist destination in the region. A poorly-organized marketing strategy can be a major problem in market target. It happened at the outbound tourist attraction of Bali Treetop Adventure Park located at Eka Karya Bali Botanical Garden, Bedugul, Tabanan Regency. Many tourists do not know the attraction of this outbound tour. This is due to lack of information for tourists about the tourist attraction, a less precise marketing strategy is suspected to be the main problem.
 The purpose of this research is to find out the marketing strategy of Bali Treetop Adventure Park at Eka Karya Bali Botanical Garden, Bedugul, Tabanan Regency. Types of data that is used are qualitative data and quantitative data with approaches through observation, interviews, questionnaires distribution to tourists, literature study and documentation. The data analyzed in the research is the explanation of various explanations of data obtained directly from the managers of Bali Treetop Adventure Park and tourists during this research took place.
 The result of this research is Bali Treetop Adventure Park has several marketing strategies that is direct promotion (sales call, exhibition, brochure), promotion of mass media (magazine, baliho, Facebook, YouTube), indirect promotion (travel agent and local guide). The target of the market has been obtained but it is not maximized, this is caused by the market strategies which is not done properly. So it is necessary to improve its performance for human resources in the tourist attraction of Bali Treetop Adventure Park is to achieve the desired number of tourists visit.
 
 Keywords : outbond, tourist attractions, treetop
Highlights
The tourism sector contributes a lot to the economic development in Indonesia, it can be seen from the number of new job opening, increasing the income of the state and increasing the economy of the people around the tourist destination
In its development, tourism has experienced many problems, such as the increasingly tight competition among Southeast Asian countries in controlling the world tourism market target to make its region as the world's main tourist destination in the region
It happened at the outbound tourist attraction of Bali Treetop Adventure Park located at Eka Karya Bali Botanical Garden, Bedugul, Tabanan Regency
Summary
Pariwisata sebagai salah satu industri dunia mampu meningkatkan devisa pada suatu negara, termasuk Indonesia. Oleh karena itu sekarang telah tersedia berbagai macam paket wisata di Bali yang ditawarkan untuk wisatawan baik lokal maupun asing. Dalam penelitian ini akan dibahas mengenai adventure tourism atau wisata petualangan sebagai salah satu jenis wisata yang ditawarkan. Adanya adventure tourism juga menjadi variasi dari keberagaman jenis pariwisata yang dapat ditawarkan menjadi suatu paket wisata untuk memenuhi permintaan wisatawan. Berbagai jenis paket wisata yang ditawarkan juga harus memiliki daya saing yang tinggi dan bersifat variatif. Wisatawan dalam hal ini sebagai konsumen jelas akan memilih paket yang dianggap paling baik di Jurnal Destinasi Pariwisata. Namun jika produk dan harga telah disusun dengan baik, tentu tidak akan dapat langsung dibeli oleh konsumen tanpa adanya promosi. Hasan (2015) juga mengatakan bahwa “promosi merupakan variabel khusus pemasaran untuk menarik perhatian wisatawan potensial ke destinasi tertentu dan menikmati berbagai kegiatan yang dirancang dalam pariwisata. Penelitian ini dilakukan untuk mengetahui strategi promosi yang diterapkan oleh Bali Treetop Adventure Park di Kebun Raya Eka Karya Bali, Bedugul, Kabupaten Tabanan
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