Abstract
The success of urban markets in the city are increasingly threatened as it continues to grow with the proliferation of spending shopping centers and convenience stores. This study aims to identify, to map the factors that play a role in the business model, to identify the role and influence of stakeholders, to conduct a gap analysis, to analyze the business feasibility of the revitalization program and formulate a business model development strategy. The research method of this paper uses the Business Model Canvas (BMC) as an analysis tool, stakeholder analysis, business feasibility analysis and gap analysis. This study has identified the most interested and influential stakeholder groups. The business feasibility analysis shows that the revitalization program is very feasible because all of the ratio values are in good condition. The strategy that needs to be developed to get the right results is to do several things; 1) develop the more effective business processes. 2) developing the effectiveness of the use of market facilities and infrastructure and 3) improving financial performance and transparency in order to achieve good corporate gouvernance. Keywords: BMC, traditional market, stakeholder analysis, feasibility analysis
Highlights
This study aims to identify, to map the factors that play a role in the business model, to identify the role and influence of stakeholders, to conduct a gap analysis, to analyze the business feasibility of the revitalization program and formulate a business model development strategy
This study has identified the most interested and influential stakeholder groups
Dampak perkembangan toko modern terhadap kinerja pedagang produk pertanian pada pasar tradisional di Kota Bekasi
Summary
Penelitian ini dilakukan di Plaza Bogor yang berada di Jalan Suryakencana, Kelurahan Babakan Pasar, Kecamatan Bogor Tengah. Penelitian ini menggunakan data primer dan sekunder. Data primer diperoleh dari hasil observasi/pengamatan langsung, dan wawancara dengan manajemen PDPPJ, dan wawancara pada ahli/pakar untuk mendapatkan informasi, pendapat, kebijakan, dan pertimbangan mengenai permasalahan, kondisi, peluang dan ancaman yang dihadapi Plaza Bogor. Data sekunder diperoleh dengan mengakses informasi/data dari manajemen dan instansi terkait seperti Badan Pusat Statistik, Kementerian Perdagangan, Kementerian Perindustrian, dan sumber data lainnya yang relevan dengan topik penelitian seeprti jurnal ilmiah, buku, working paper, proceeding, dan yang lainnya. Pengambilan contoh dilakukan dengan menggunakan teknik non-probability sampling (contoh tanpa peluang) yakni penentuan responden secara sengaja (purposive sampling) melalui pendekatan expertise judgment. Judgment sampling menurut Juanda (2009) adalah prosedur dalam memilih contoh berdasarkan pertimbangan tentang karakteristik yang cocok berkaitan dengan anggota contoh yang diperlukan untuk menjawab tujuan penelitian. Daftar responden dalam penelitian ini dapat dilihat pada Tabel 1
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