STRATEGI PENGEMBANGAN POTENSI WISATA RELIGI DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT ( Makam Ahmad Bin Abdullah bin Tholib Al Alathas Sapuro)

Abstract

Pekalongan has diverse tourism potential. Tourism has an important role including increasing economic growth, improving people's welfare, eradicating poverty, and overcoming unemployment. The city of Pekalongan has a great opportunity in religious tourism, namely religious tourism at the Tomb of Ahmad Bin Abdullah bin Tholib Al Alathas, but it is not yet developed. Religious tourism is a journey with the aim of getting pleasure, satisfaction and knowledge. Religious tourism can be to mosques, tombs of great, historic people, leaders, or figures. The purpose of this study was to analyze the strategy for developing the potential of religious tourism and the impact of religious tourism in improving the community's economy. The research method used is qualitative with SOAR analysis method, namely the analysis of the identification of external internal factors. In this case, the author analyzes the strategy for developing the potential for religious tourism. Based on the results of the study, the conclusions obtained first, there are four alternative strategies, namely the SA strategy (Strength and Aspirations), OA strategy (Opportunities and Aspirations), SR strategy (Strength and Results), and OR strategy (Opportunities and Results). Second, with the existence of religious tourism, it is proven that there has been an increase in the number of MSMEs and a decrease in unemployment as well as the opening of new jobs around the tourist area
 
 Keywords: strategy, religious tourism, economy