Strategi Pengembangan Pesisir Pantai Desa Liang Sebagai Kawasan Objek Pariwisata

Abstract

Coastal development strategy of Liang Village as tourism object area has not been implemented properly, where the role of government is very dominant compared to the community and the absence of an ideal concept resulted in many problems that arise. This study aims to determine the strategies implemented by Local Government with the community in developing coastal village of Liang as tourism object area. This research uses descriptive qualitative approach using observation process along with interview where the subject of research is Head of Tourism Product and Business Department of Tourism and Creative Economy of Maluku Province, Head of Liang Village, Community of Traders at Liang Village Beach. The research instrument is self-researcher and to test and check the validity of data used used source triangulation technique. The results of this study provide an illustration that the supporting factors in the development of coastal Liang Village is to have the potential of tourist attraction or tourism object in the form of coastal areas are quite wide and long, the public support for tourism development and the government's concern in tourism development. Inhibiting factors are land ownership status which resulted in the development process of coastal areas is limited, public awareness is not good about the tourism awareness and charm, the limited facilities and infrastructure of tourism, and limited funds available in the development of coastal areas as the object of coastal tourism. Strategy that must be developed is formulation strategy by making scale development priority that is making product marketing and implementation strategy by applying of management function that is institutional strengthening. Keywords : Strategy, Coastal Coastal Development