Abstract
The general purpose of this research was survey and recognizes the positive and negative effects of industrial site of Eshtehard rural development in eshtehard region Statistical populations were two groups’ namely rural people and master of industrial area. The size of the sample was 150 villagers and 70 masters of industrial units. (Using stratified proportionate random sampeling technique and based on cocran’s sampeling methodology) The study was carried out with field research approach and the validity of research tool was obtained by idea of experts and for reliability of questionnaires a pilot test was conducted. Cronbach’ Alpha coefficient of higher than 0.7 showed that research tool is reliable.. Descriptive and inferential statistics such as frequency, percentage, mean, CV, factor analysis and Mann-Whitney Tests were used to data analysis. The result of factor analysis showed that in village area, five factors named as social impacts, economic impacts, physical impacts, agricultural impacts and environmental impacts explained 65.98% of variance of positive effects of industrial area. About negative effects of industrial area, four factors named as social impacts, economic impacts, agricultural impacts and environmental impacts explained 63.159% of total variance. Moreover with use of mann-whitney result there are difference between two groups of rural people and master of industrial area.
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