Abstract
Early in 2020, Indonesia was shocked by the massive spread of the Covid-19 virus which made the industrial sector experienced a decline, both large and micro, small, and medium enterprises including furniture craftsmen. This study aims to determine the Furniture Crafts Development Strategy for the Covid-19 Pandemic. The research method used a qualitative descriptive approach, the informants were selected using purposive sampling technique as many as 5 trading businesses. The data collection method used in-depth interviews and field observations. Data analysis using SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. The results showed that competitive strategies that can be used to maximize strengths and opportunities as well as minimize weaknesses and threats in the business of furniture craftsmen in the Ponorogo regency are market development strategies, product development, and development. Innovation, including improving and maintaining good communication with networks and consumers, cooperating with new networks, and increasing quality and innovation to maintain loyalty and attract new customers
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