Abstract
Reyog handicraft industry is one of the leading SMEs in Ponorogo Regency. In early 2020, the Government of Ponorogo Regency established a new building as a production and promotion center for SMEs actors, namely the Industrial Center. This research aims to analyze the feasibility of business financial aspects and development strategies of reyog craftsmen after the construction of industrial centers. Research method using quantitative descriptive approach, informant selected using purposive sampling technique as many as 9 craftsmen. The method of data retrieval through interviews combined with a list of open questionnaires and field observations. Feasibility analysis uses NPV, PBP, IRR and B/C Ratio calculations, while development strategies are analyzed with SWOT. The results of the financial feasibility analysis of 3 types of handicrafts, namely barongan head, bujangganong mask and kelonosewandono mask indicate that the development of reyog handicraft business is feasible and continued. Swot analysis results related to the development strategy used by craftsmen consists of market penetration, product development and market development, including expanding market share by utilizing social media, maintaining the quality of raw materials used production, prioritizing the production of goods that have a faster turnover, have a stock of raw materials production for several months and maintain the prevailing price standards in the market.
Highlights
Small and Medium Industries (IKM)play an important role in encouraging economic growth, especially in terms of job opportunities, distribution of income, labor and regional and national economic development (Efendi, 2019)
This study aims to analyze the financial aspects of business feasibility and development strategies for reyog craftsmen after the construction of an industrial center in Ponorogo Regency
Based on data obtained from the Perdagkum Office of Ponorogo Regency, there are 14 craftsmen who have joined the UPTD of the Industrial Center of Ponorogo Regency
Summary
Small and Medium Industries (IKM)play an important role in encouraging economic growth, especially in terms of job opportunities, distribution of income, labor and regional and national economic development (Efendi, 2019). IKM is a business group that is able to absorb a lot of labor and become a source of income for the community, both primary and secondary (Nurhayati, 2012). Director General of Small, Medium and Multifarious Industries (IKMA) Gati Wibawaningsih said that in 2019 IKM was able to absorb 11.68 million workers or 60% of the total workers in the industrial sector in Indonesia. The development of the SME sector is currently still experiencing problems, especially market access. This problem is at the same time a challenge for IKM and related agencies to develop
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