Abstract
PT. XYZ is part of the steel industry that focuses on the automotive sector which is very possible to increase business capacity. The decline in profit ratio in the last four years has triggered the development of a business model. The research aims to (1) identify the business model canvas of PT. XYZ, (2) analysis of the influence of internal and external factors for the company, and (3) create a business development strategy. The research was conducted using descriptive methods utilizing business model canvas, SWOT, and Blue Ocean Strategy analysis tools. Research analysis techniques based on primary and secondary data collected in February 2019 - June 2019 through the method of observation, interviews, questionnaires, and literature studies. Respondents were selected by purposive sampling technique, which is the technique for determining respondents who are considered experts and understand the situation of PT. XYZ both internal and external. The business development strategy is carried out through the development of the company's current business model canvas with a combination of blue ocean strategy perspectives based on the direction of the company's business development, evaluation of business model elements, environmental analysis. According to the research results obtained two business model development strategies where the first strategy is the improvement of cost structure elements by reducing the purchase of imported raw materials and creating components of local suppliers in the key partner elements to reduce the cost of purchasing materials. The second strategy is to improve the elements of key activities by develop business operating sistems and develop customer segments, which targets companies that manufacture two-wheeled vehicle components. Keywords: business model canvas, blue ocean strategy, automotive, SWOT, steel
Highlights
XYZ is part of the steel industry that focuses on the automotive sector which is very possible to increase business capacity
The business development strategy is carried out through the development of the company's current business model canvas with a combination of blue ocean strategy perspectives based on the direction of the company's business development, evaluation of business model elements, environmental analysis
According to the research results obtained two business model development strategies where the first strategy is the improvement of cost structure elements by reducing the purchase of imported raw materials and creating components of local suppliers in the key partner elements to reduce the cost of purchasing materials
Summary
Lokasi penelitian dilakukan di PT XYZ di daerah Jawa Barat. Data acuan dalam penelitian adalah data primer dan data sekunder. Hipotesis penelitian adalah faktor internal dan eksternal serta evaluasi model bisnis yang sudah berjalan dengan mengacu pada faktor kekuatan, kelemahan, peluang, serta ancaman, mampu menghasilkan model bisnis baru untuk memperbaiki kondisi bisnis perusahaan. Gambar 1 menjelaskan kerangka penelitian yang diawali pemetaan model bisnis yang sudah berjalan dengan pendekatan kanvas model bisnis. Langkah selanjutnya identifikasi faktor internal dan eksternal untuk mengetahui faktor-faktor yang berpengaruh terhadap bisnis perusahaan. Langkah berikutnya evaluasi model bisnis yang sudah berjalan dengan menggunakan analisis SWOT untuk mengetahui elemen model bisnis yang akan diperbaiki dengan mengacu pada langkah kerja blue ocean strategy dan kebijakan pengembangan bisnis dari perusahaan. Gambar 2 merupakan pemetaan model bisnis yang sudah berjalan. Potensi baja di Indonesia - Komoditas andalan (perpres 28 Tahun 2008) - Permintaan yang semakin meningkat - Bahan baku yang melimpah
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
